Aysh
Well, it’s not just shopaholics who are so excited, instead I am sure everyone is looking forward to Black Friday and Cyber Monday. As I do believe these are the most awaited days of the year.
As the holiday shopping season starts, customers will be hunting for the best deals, both online and in physical stores.
They’re surely be looking for great discounts, fun offers, and easy shopping experiences.
Big Platforms like Google and social media will be key to attracting attention and creating an awesome shopping experience. By using these platforms well, you can reach more people and make your deals hard to miss.
So why just miss the chance??
Let’s make sure your business stands out and shines this holiday season!
Is your BFCM marketing ready?
Check out these simple strategies of social media marketing that will help boost sales for both Black Friday and Cyber Monday. From catchy ads to exciting offers, these tips will help grab your customers’ attention and get ‘em shopping.
It does not matter you’re selling online or in-store, it’s important to make your deals clear, easy to find, and too good to pass up.
Starting your planning early gives you a big advantage. Many customers start looking for deals before Black Friday, so if you show them your offers early, they’ll think of your store when it’s time to buy. Planning ahead lets you stay organised and create great deals that grab attention.
Did you know?
– 40% of shoppers start looking for deals before Black Friday!
This means the sooner you start, the more likely customers will remember your store when they’re ready to buy.
Tip: Use a countdown or “limited-time offer” to get customers excited and make them want to buy fast!
Here is the link you requested: (https://nrf.com/research/2023-holiday-shopping-outlook)
Take a look at your past performance to see what worked and what didn’t.
Which products sold the best?
What items could use a little extra promotion?
Use this info to adjust your strategy and get the most out of your sales.
Review the products that were most popular last year. Was there a specific item that customers couldn’t get enough of?
If so, plan to promote these items again with fresh offers or bundles. You can also use
Take note of what didn’t sell as well. Were there certain products that didn’t get the attention you expected?
Think about offering discounts or pairing them with bestsellers to give them a boost. You might also need to update product descriptions or improve their visibility on your site.
By analysing last year’s results, you can tailor your marketing plan to focus on what’s likely to work best, making your BFCM campaign even more successful this time around.
To stay ahead in the game, it’s important to keep track of current shopping trends. One of the biggest trends right now is mobile shopping.
Did you know that nearly 80% of shoppers are browsing and buying on their mobile devices?
This means your website needs to be mobile-friendly, fast, and easy to navigate.
According to a recent study, nearly 79% of customers prefer brands that offer free or low-cost delivery. Offering options like same-day or next-day delivery could give you a competitive edge during the holiday season.
By staying on top of these trends, you can ensure that your business attracts shoppers and keeps them coming back for more.
Today’s shoppers move between platforms online, mobile apps, and physical stores. Whether they’re browsing your website or visiting your store, make sure they have the same smooth experience everywhere. By reaching customers on various channels, you can increase the chances of making a sale.
It’s not just about reaching customers in more places, but giving them a seamless shopping journey.
Customers expect to be able to shop wherever they want, whenever they want, and in whatever way they prefer. If they start on your website and continue on their phone or in-store, make sure their experience is smooth.
Here’s how you can ensure a consistent experience:
Channel | Action for Consistency | Why It Works |
Website | Mobile-friendly design and fast load times | Customers expect fast, easy browsing on any device. |
Mobile Apps | Sync with website inventory & offers | Shoppers can check deals on their phones anytime. |
Physical Stores | Offer online order pickups in-store | Let customers shop online and pick up in-store for convenience. |
By offering a unified experience across all platforms, you’ll be ready to meet the needs of today’s multi-tasking, mobile-savvy shoppers.
Social media is packed with shoppers looking for deals. Platforms like Facebook and Instagram are great places to connect with potential buyers. Make sure your posts stand out with festive banners, special offers, and targeted ads. Collaborate with influencers to reach even more customers.
Personalising your emails can significantly improve your marketing results. When you customise your emails based on the interests and previous actions of your customers, you create a more engaging and relevant experience for them.
This helps in building a stronger connection with your audience, leading to higher open rates and conversions.
You can segment your audience based on factors such as
This way, you’re sending targeted offers that match each customer’s needs, rather than a generic message.
For example, if someone bought a winter jacket from you last year, sending them an email about new winter arrivals is much more likely to catch their attention.
Additionally, using their name in the email subject or body, like
“Hey [Name], don’t miss out on these deals!”
Makes the message feel more personal. Personalisation goes beyond just using the customer’s name, it can include sending relevant recommendations or special offers based on their past behaviour.
Studies show that personalised emails are much more likely to be opened and acted upon compared to generic ones. This can help you build customer loyalty, as shoppers will feel valued when they receive emails that are tailored specifically to their preferences. By making your emails feel personal and relevant, you can not only engage your customers better but also encourage repeat purchases and improve your sales results.
SMS is a powerful tool for sending time-sensitive deals and updates. By using text messages, you can quickly reach customers with flash sales, exclusive discounts, or important shipping updates. This helps create a sense of urgency, motivating them to act fast and make a purchase.
“Hurry! 50% off all items today only. Shop now before it’s too late! [Link]”
“Your order is on the way! Track your package here: [Link]”
By using SMS for urgent offers, you can ensure your customers don’t miss out on great deals, boosting both engagement and sales.
Running smart ads during the holiday season is crucial for getting your business noticed. Holiday ads should match the festive spirit to appeal to shoppers who are excited for the season. Use seasonal keywords like “Black Friday deals,” “Holiday discounts” or “Cyber Monday offers,” in your ads. This will help your ads show up when shoppers are looking for the best deals.
It’s also important to target the right audience.
For example, if you sell winter jackets, you want to make sure your ads reach people interested in winter clothing or seasonal items. Social media platforms like Facebook, Instagram, and Google Ads offer excellent targeting options that allow you to narrow down who sees your ads based on location, age, interests, and more.
One thing to keep in mind is your ad budget. During the peak shopping season, the cost of running ads can rise, especially as more businesses start advertising. Keep an eye on your spending to ensure you’re getting the best return on investment.
By running well-targeted ads and adjusting your budget, you can make sure your business stands out and gets noticed by the right shoppers.
Creating a dedicated sale page for your Black Friday and Cyber Monday deals can significantly boost sales. Having a special landing page makes it easier for customers to find exactly what they want. A well-designed page with clear and simple navigation is essential. Focus on highlighting your best deals, showing customers exactly where to find discounts, and making the experience seamless.
Add clear promotions with bold text or banners so customers know exactly what’s on sale. Including a countdown timer adds urgency, making shoppers feel like they need to act quickly to grab the best deals. This simple feature can create a sense of FOMO (fear of missing out) and encourage them to make a purchase sooner.
Why a Dedicated Sale Page Works:
By having a well-organised sale page, you guide customers through the shopping process, making it easier for them to complete a purchase.
With more and more shoppers browsing and buying from their phones, having a mobile-friendly website is non-negotiable. Your website must load quickly and work well on all devices. Slow-loading websites frustrate visitors, and many will leave before making a purchase.
Here are some key ways to optimise for speed and mobile usability:
Ensure your website adapts to different screen sizes, from mobile phones to desktops. This helps visitors easily navigate your site no matter what device they are using.
Use tools like Google PageSpeed Insights to measure your site’s load time. If your pages are slow, consider compressing images, using a content delivery network (CDN), or reducing unnecessary plugins. Fast-loading pages not only improve the shopping experience but also help with your SEO ranking.
Mobile users need simple, clear navigation. Keep buttons large enough to tap, and avoid complex menus that are hard to navigate on smaller screens.
– 47% of users expect a website to load in 2 seconds or less. If it takes longer, they’re likely to abandon your siteile commerce (m-commerce) accounts for more than 60% of all e-commerce sales globally.
By imeed and ensuring your site works smoothly on mobile, you’ll provide a better shopping experience, reduce bounce rates, and potentially increase sales.
In conclusion, getting ready for Black Friday and Cyber Monday requires careful planning. Looking at past sales and understanding new trends can help. Use different marketing methods, like social media and email, to reach customers. Make sure your website is fast and easy to use for a smooth shopping experience. Personalise your offers to attract more buyers.
By being prepared and staying updated with trends, you can grab attention and increase your sales during this busy time. Keep your strategy strong and watch your business grow.
HeyTradie specialises in creating custom strategies that drive results. Whether you’re a small business or a growing brand, our team is here to help you reach more customers, increase conversions, and boost your online presence.
Get in touch today to see how we can take your business to new heights.
SEO Expert & Content Writer
Aysh is an SEO Expert and Content Writer who loves helping businesses grow online. She creates interesting content and makes sure it shows up on search engines so more people can find it. In her spare time, she enjoys reading books and has a great love for animals.
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